We call a tag a text variable (placeholder). A tag is enclosed in ##. A Newsman TAG is a special text placeholder which can be used in the message bodies to generate specific output. There are some special system tags which have the prefix NEWSMAN:.
Example of Newsman TAGS:
- ##NEWSMAN:view_online## – Generates an unique link where the user can see in the browser the current newsletter Details.
- ##NEWSMAN:list_unsubscribe## – Generates an unique link the user can click to unsubscribe from the list (one click). Details.
- ##NEWSMAN:list_email## – It’s replaced with the list From: email address.
- ##fullname## – Gets replaced with the subscriber full name.
- ##firstname## – Gets replaced with the subscriber first name.
- ##lastname## – Gets replaced with the subscriber last name.
- ##email## – Gets replaced with the subscriber email address.