A dynamic product row is a group of items that automatically updates in your newsletter based on preset criteria such as name, price, views, sales, categories, and more.
If you run an online store, you’ll love this new feature — it saves you valuable time and lets you deliver a variety of content to your subscribers.
Steps to implement a dynamic product row
1. Add a product feed for your newsletter
First, go to the NewsMAN account in the E-Commerce → Feeds section and add a product feed for your email newsletter campaigns if you don’t already have one.
2. Set up a dynamic product group
From the added feed, the NewsMAN email marketing platform will pull a personalized product group. Go to E-Commerce → Product Groups to create and insert it.
You can configure it by selecting one or more options from the displayed menu. For example, display mode: newest products, random listing, top sales/views, and personalized product recommendations. You can also set product filters by: name, price, and category.
3. Personalize the eCommerce rows to match your brand
Set up the overall look of the eCommerce product blocks if you haven’t already. Go to Newsletters → eCommerce Blocks and make adjustments to ensure everything aligns with your brand, such as colors, fonts, and product listing style in your store.
4. Use dynamic product rows in your newsletter
Create a newsletter with the drag & drop editor and start using the new dynamic product row feature. In the editor, under the Rows section, add an empty row with a single column. Then, click on the Content tab, scroll to the Products icon, and drag it onto the page.
Once the option is added to the page, select the Add Products button and choose one of the displayed options.
You have two options: 1# select a product group you configured in the previous step or 2# manually choose products from the list.
4.1. Insert dynamic products into the newsletter
For option 1, first select the group, then the number of products per row and the number of rows.
In the Template tab, choose the product block format and then finalize by clicking the Add Feed button.
4.2. Insert products manually from the catalog into the newsletter
For option 2, with manual addition, simply select the products from the list and then click the Add Products button.
The dynamic product row feature can be used in newsletters, standard email campaigns, or automations. For example, you can incorporate it into a welcome email flow, like this: email 1 – Welcome email and email 2 – Check out the newest or best-selling products from collection X, and so on.
If you need help, please feel free to contact us on chat or at info@newsman.com.
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