Newsman Remarketing Integration with dataLayer

Remarketing is a way to get in touch with people who have previously interacted with your site. When people are visiting your site, they show interest in the products or services you sell.

However, there are many visitors who do not reach the acquisition stage, although they have spent some time on the site. This does not mean that they will never buy from that online store, but simply need to consult more offers or need more time to think.

Through remarketing, you remind them of what they searched for or viewed on the site using a series of follow-up emails, increasing this way the chances of turning them into customers.

If a site has Google Enhanced Ecommerce implemented through dataLayer, Newsman Remarketing can be quickly integrated in 3 steps:

Add the Javascript code from your Newsman account, “Settings”> “Remarketing” section into all your website pages:

<!-- Newsman Remarketing -->
<script type="text/javascript">
var _nzm = _nzm || [];
var _nzm_config = _nzm_config || [];
(function() {
    if (!_nzm.track) {
        var a, methods, i;
        a = function(f) {
            return function() {
                _nzm.push([f].concat(Array.prototype.slice.call(arguments, 0)));
            }
        };
        methods = ["identify", "track", "run"];
        for(i = 0; i < methods.length; i++) {
            _nzm[methods[i]] = a(methods[i])
        };
        s = document.getElementsByTagName("script")[0];
        var script_dom = document.createElement("script");
        script_dom.async = true;
        script_dom.id    = "nzm-tracker";
        script_dom.setAttribute("data-site-id", "x-x-x-x"); // replace with yours
        script_dom.src = "https://retargeting.newsmanapp.com/js/retargeting/track.js";
        s.parentNode.insertBefore(script_dom, s);
    }
})();
</script>
<!-- End Newsman Remarketing -->

If you use the code above, do not forget to change the “data-site-id” with the Newsman Remarketing ID, which you can find in your Newsman account, “Settings”> “Remarketing” section.