You can create an automated birthday email flow by following these steps:
A. For each email address you want to send birthday messages, you need to have the date of birth already collected.
After creating the automation, import into a segment your file addresses. Date format will be YYYY-MM-DD, as in the below example:
![csv file example](https://kb.newsman.com/wp-content/uploads/2021/09/csv-file.png)
B. Creating your email automation:
1.From Automation > Create automation, name it, check Advanced as type, choose the field corresponding to your date and click Save.
In the next image, date field is called birthdate:
![create birthday automation](https://kb.newsman.com/wp-content/uploads/2021/09/create-birthday-automation.png)
2. Click the plus shaped button to add wait until ##birthdate## (if your field is called birthday, you will write ##birthday## ):
![add wait until birthdate](https://kb.newsman.com/wp-content/uploads/2021/09/add-wait-until.png)
![save wait until birthday](https://kb.newsman.com/wp-content/uploads/2021/09/save-wait-until-birthdate.png)
3. Add send email action:
![add send email action](https://kb.newsman.com/wp-content/uploads/2021/09/add-send-email-action.png)
For send email action:
- add the email draft or template by checking Choose a draft or Choose a template, end by clicking Save button next to the subject line:
![choose draft or template email](https://kb.newsman.com/wp-content/uploads/2021/09/choose-draft-or-template.png)
- if you want your email to be sent at a certain hour, click Edit button and fill in Between hours (HH-HH) as in the example:
![between-hours](https://kb.newsman.com/wp-content/uploads/2021/09/between-hours.png)
- and click lower left Save action button:
![save actions](https://kb.newsman.com/wp-content/uploads/2021/09/save-actions-1.png)
A birthday email campaign may also include a coupon code, like the one below:
![happy birthday newsletter campaign](https://kb.newsman.com/wp-content/uploads/2021/09/happy-birthday-newsletter-campaign.png)
4. Press Edit from the upper left:
![edit automation status](https://kb.newsman.com/wp-content/uploads/2021/09/edit-automation-status-1.png)
In order to complete the process of creating your birthday automation flow, set as active your automation status and select yearly in the Automation recurrence field, and click Save automation:
![save automation](https://kb.newsman.com/wp-content/uploads/2021/09/save-automation.png)