According to the GDPR, a subscriber has the right to request the definitive deletion of his / her data.
Through the anonymization function that Newsman provides you, all existing data about a subscriber is deleted. This action is irreversible (data cannot be recovered).
The anonymization option only appears if you have the two-step authentication activated.
NOTE: Before deleting an address, make sure you have also deleted it from your database so that you wil not accidentally import it again.
A. Anonymising the data of a single subscriber:
To anonymize the data of a single subscriber, do as it follows:
[1] search for the address by clicking the magnifier-shaped button
![search button](https://kb.newsman.com/wp-content/uploads/2021/09/search-button.png)
![write-email-for-search](https://kb.newsman.com/wp-content/uploads/2021/09/write-email-for-search.png)
[2] click on the address
![search-results](https://kb.newsman.com/wp-content/uploads/2021/09/search-results.png)
[3] click the Edit subscriber button
![edit-subscriber-button](https://kb.newsman.com/wp-content/uploads/2021/09/edit-subscriber-button.png)
[4] press Anonymise data
![anonymise-data](https://kb.newsman.com/wp-content/uploads/2021/09/anonymise-data.png)
B. Anonymisation of the subscribers from a segment:
To anonymise all addresses of a segment, see below instructions:
[1] go to Segments> Listing, [2] click on the segment you want to anonymise,
![segment-listing](https://kb.newsman.com/wp-content/uploads/2021/09/segment-listing.png)
[3] press the wheel shaped button form the right [4] and then click Anonymise Subscribers:
![anonymise subscribers of a segment](https://kb.newsman.com/wp-content/uploads/2021/09/anonymise-segment-subscribers.png)
C. Anonymize a certain number of addresses, by adding them in opt-out.
Go to [1] Settings> [2] Opt-out emails> [3] Add emails
![settings-opt-out](https://kb.newsman.com/wp-content/uploads/2021/09/settings-opt-out.png)
[4] Add email addresses one above another, then check Anonymise data and click Add emails again.
![add-opt-out-emails](https://kb.newsman.com/wp-content/uploads/2021/09/add-opt-out-emails.png)
Anonymisation is non-reversible and by using this action all existing data about a subscriber is deleted.