Segmentation helps you send personalized emails and campaigns to your subscribers. For example, instead of emailing the entire list, you can email only to men or women (video 2 below), to those active in the last x months (video 3 below), to those in a certain city/county (video 4 below), to those who subscribed in the last month, etc.
Below is the complete list of criteria by which the subscriber list can be segmented:
- Fixed subscriber properties Custom variables:
a) Subscriber ID a) name, surname, date of birth, gender, age, etc.
b) Email b) Subscription date
c) Domain c) Subscription method
d) Location by IP e) After newsletter click rate/total percentage
e) Country by IP d) After open rate percentage/total
f) Region by IP f) He clicked on the X link
g) Name g) Is / is not in the segments
h) First name h) Received / did not receive the X newsletter
i) Stars 1-5 i) He opened / did not open the X newsletter
e) Last activity j) Remarketing
j) Last click
k) Browser
l) Devices
m) Operating system
To create a segment in the list, go to Segments > Create Segment > name the segment (Segment Name) > choose one or more rules from Segment Rules > click Add to add the condition > click Save.
After clicking Save, the subscriber upload operation will run. When the segment has loaded, the cog showing that the process is in progress will disappear.
The video tutorials below will help you segment your list:
1) Create simple segment or create segment without rules:
2) Creating a segment by a custom variable (segmentation by gender)
3) Create segment after the last activity
4) Create segment by county
5) Creating a segment with yahoo subscribers
6) Creare segment remarketing
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